Don't get too fixated on the keywords popping up in your Google Search Console. Instead, create fresh, unique content related to your main area of expertise, the services you offer, or the products you sell. This will naturally introduce new terms into your writing. While these keywords can be a good starting point to establish a content structure (think of it like a hub and spoke model), don't solely depend on them. It's important to experiment with other words and phrases to see what resonates with your audience.